The White Bear Effect
In English, it's called the White Bear Effect. It can also be called Ironic Process Theory (the theory of ironic rebound).
Proposed by psychologist Daniel Wegner, it describes how trying to suppress a thought can make it even more vivid. In the experiment, participants were told not to think of a white bear, but the image kept appearing in their minds.
The idea is that when our minds try to suppress a thought, they also have to spend some effort checking whether we're thinking about it.
This might also explain why willpower fails. When I frame a rule around what I must not do, it takes twice the mental effort, and I still keep thinking about it.
If I tell myself, "Don't eat snacks," "Don't scroll social media," or "Don't watch another episode," my mind fills with snacks, likes and comments, and the shows and anime I want to watch. Willpower might win a few times, but I can't keep it up forever.
A better approach is to find an alternative, accept where I am, and use more positive phrasing.
Instead of "Don't scroll social media," I can ask, "What articles or books do I want to read?" I don't have to fight the urge to scroll; I can give myself something else to do.
That's also why I started this Stream section. I can post the scattered thoughts I'd usually put on social media here first, then share them there later if I feel like it. Knowing that different people will read them here helps me stop chasing the dopamine hit of likes and shares and focus more naturally on the quality of what I write.
I feel like this applies to a lot of things, especially the part about phrasing things positively. The way I put things into words really does shape how I think over time. I'll share more when something else comes to mind!